We provide a quality
placement service.


Who we are

Placement Counselors Corporation is an Independent Marketing Company for many facilities in the Southeast Florida area. The corporation was established in 1999 to provide free placement services.

We work with patients and family members to identify and recommend the appropriate Assisted Living, Nursing Home or Dementia Care for yourself or your loved ones.

PCC represents diverse categories of alternative housing of interest to, but not limited to, the elderly. We take into consideration the patient’s financial situation, physical and mental health, geographical preferences, and type of accommodations required.

We are committed to provide high quality placement services at no charge to our clients.


Who we represent

All facilities we represent are licensed and certified with the State of Florida Agency for Health Care Administration (AHCA). We do not depend on opinions of others or advertising materials provided by the facilities. We actually go out and visit each and every one of the facilities and evaluate the physical environment, staff, management, services, and amenities provided. Because of this first hand evaluation, we are able to best advise our clients as to the facility that would best suit their needs.

  • Retirement Communities
  • Independent Living Communities
  • Adult Family Care Homes
  • Assisted Living Communities
  • Extended Care
  • Alzheimer's/Dementia Units
  • Secured Units/Mental Health
  • Nursing Homes

The Owners

Humberto Fortuna

Humberto Fortuna, MA, MS, a Geriatric Specialist and Health Care Administrator was born in Buenos Aires, Argentina in 1968. At age 20, Mr. Fortuna earned his first Master of Arts Degree at the Santa Ana Music Conservatory. Mr. Fortuna began his career in Health Care working as an Activities Program Director in a senior center in South Florida. He became a Social Service Director in various long term care facilities and a Unit Manager for an Alzheimer’s-Dementia Skilled Nursing Facility.

Mr. Fortuna was awarded his second Master’s Degree in Health Care Management, with a concentration in Nursing Home Administration from Lynn University, Boca Raton, Florida, in 1998. He then furthered his studies and received a Graduate Certificate in Aging Studies in 1999. That same year, he became an Activity Consultant, certified by the National Certification Council for Activity Professionals.

Mr. Fortuna was the Executive Director for a 220 bed Assisted Living Facility in Pompano Beach, Florida. He then went on to create his own company, Placement Counselors Corporation in September, 1999. His company currently represents over 500 communities, including Skilled Nursing Facilities, Assisted Living Facilities Adult Family Care Facilities, and Alzheimer’s-Dementia Units in the southeast region of Florida. He also continues to be a consultant for the above mentioned facilities.

Mr. Fortuna currently has his own private practice as a Geriatric Specialist and served as a Board Member for the SunServe organization, as well as other advisory boards. He continues, with his partner, Cindy VanDusen, to develop books and games devoted to the senior community. Their ultimate goal is to …educate and therefore protect… our senior population.

The Owners

Robin Rouah

Robin Rouah was born in Montreal, Quebec, Canada, and moved to Florida in 1983. She has a degree In Social Sciences from Dawson College in Montreal.

Ms. Rouah joined Placement Counselors Corporation in 2004. After several years in a Counselor role, she proved to be a great asset to the company and she became a minority partner in the agency. She works very closely with the families, helping them to navigate the difficult process of finding the appropriate communities for their loved ones. Ms. Rouah is very thorough with her evaluations and families are always so pleased with her compassion and attentiveness.

Ms. Rouah was involved in the importing and retailing of ladies merchandise and traveled extensively. She was also very involved in many fundraising events for large organizations.